YBAF Fashion Award 2022
A Celebration of Armenian Fashion Visionaries
In the summer of 2022, the Yerevan Biennial Art Foundation (YBAF), in proud partnership with 374 Collective, held the second annual YBAF Fashion Award, once again affirming its commitment to supporting Armenian artists across all disciplines — including fashion.
The Award served as a platform to empower emerging designers in Armenia, encouraging them to explore the intersection of contemporary fashion and artistic expression. The aim was clear: to spark imagination, embolden creativity, and offer young talents a real opportunity to showcase their voice through clothing.
The culminating event took place on July 2nd, 2022, at Latitude Art Space, where five finalists presented their original collections in front of a live audience and a professional jury. Each designer was given the opportunity to create and exhibit a complete collection — the result of weeks of inspiration, experimentation, and dedication.
Winners were awarded financial prizes, and the winning collections gained further life beyond the show — being presented and sold on POMMIE, a leading U.S.-based fashion platform founded and curated by 374 Collective.
Jury Panel:
Expert Voices from Armenia and Beyond
The YBAF Fashion Award 2022 jury gathered respected professionals from the fashion and branding industries, each bringing international experience and a passion for discovering and elevating new talent.
Gohar Khojabagyan
Publicist & Brand Strategist, Founder of @374collective & @shoppommie
“It’s our mission at POMMIE and 374 Collective to help nurture and develop emerging talent… I’m excited to discover the next wave of young designers of Armenia.”
Rima Kazumyan
Senior Fashion Designer at Emporio Armani Menswear
“My goal is to help the Armenian fashion industry become more globally recognized for its talents and creativity.”
Arpine Movsisyan
Fashion Stylist & Creative Director, Founder of @oottee__
“This award is a great opportunity for local designers to shine on an international level. I hope it paves the way for them to reach new creative heights.”
Finalists & Collections:
Souls Woven into Fabric Each finalist delivered a powerful, personal vision, transforming cloth into narrative and identity. The showcased collections ranged from minimalism to maximalist expression, conceptual fashion to architecture-inspired tailoring.
Marc Petrosian
Brand: 13ARCS Collection: Katil (Winner) A hauntingly beautiful collection that explored inner conflict and social tension through structure, shade, and silhouette.
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Varduhi Torozyan
Brand: Jocund Collection: Busazard (Winner) A whimsical, deeply narrative collection that blended irony with elegance, exploring the absurd through layered textures and playful forms.
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Alla Dawson
Brand: Àdmery Collection: Architectural Mystery An ode to form and void, this collection echoed brutalist lines and contemporary cityscapes.
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Nazeli Malkhasian
Brand: Artoon Collection: Aybbem A poetic interpretation of the Armenian alphabet, translated into a wearable visual language.
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Meri Manukyan
Brand: Meri Manukyan Collection: The Armenian Touch A gentle homage to Armenian culture, reimagined through tactile textures and traditional inspirations.
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Partners & Sponsors
It Takes a Village The YBAF Fashion Award 2022 would not have been possible without the generous support of our partners and sponsors, who believed in the vision and contributed to making this celebration of fashion and culture a reality. Main Partner: 374collective Online Retail Partner: POMMIE | Armenian Designers Sponsors: Sperasoft Armenia Kingsmen Investments Vahakni Pool & Garden Koor Wines A heartfelt thank you to each of them for their support, trust, and presence.
Atmosphere & Vibes
The award night wasn’t just a runway — it was a celebration.
With music curated by @maxwellvarzhapetyan, the event pulsated with energy, curiosity, and elegance. A temporary universe born from fabric, sound, and light.
Backstage moments, captured by photographers @paris_sindrom, @shotbytigran, and @tatev_azaryan, offered a glimpse into the nerve and poetry behind the seams — the quiet excitement, the rush, the triumph.
In Summary
The YBAF Fashion Award 2022 was a statement — that Armenia’s fashion scene is alive, thoughtful, and ready to echo beyond borders. It reminded us that fashion is not just about garments, but about voice, vision, and identity. We thank everyone who made this event unforgettable. See you next year.